The Hartford decided to take their Employer Perspectives newsletter
digital, they turned to the team at EmailRelations.com
to tackle the task.
is able to flawlessly distributed over 10,000 e-mails to their clients
monthly in a high-end visually enhanced e-mail, and provide The
Hartford with detailed statistics of user interaction.
The project for The Hartford began with the
creation of a database of client contact information with our strategic
partner, Advanced Printing. Advanced Printing would print and handle
the postal mailing for the postal conversion. Prior to postal mailing
our two teams associated each client name with a unique database
code that was affixed to the postal mailing campaign encouraging
customers to enroll in the new email marketing campaign via the
web URL. Once a user received their postal mail they were directed
to a URL where they typed their code. Their code linked and brought
up their user contact information including name, position and employer.
At that point they were able to make any corrections as well as
opt into the email marketing campaign by supplying their email address.
had high hopes of converting the thousands of postal mailing customers
to email. The new email marketing campaign has become not only a
cost saver for The Hartford but an invaluable marketing tool allowing
live statistics and tracking of all distributed emails blasts. The Hartford can get up to the date information on who has read email.
Email forwards, bounced emails and much, much more. One of the best
parts for The Hartford is being able to track exactly who has interest
in email campaigns and the types of stories that are most read.
This will allow The Hartford to tailor their campaigns to the customers